Halvorsen & Roe · Demonstration build

Halvorsen & Roe

A commercial general contractor in Grand Rapids, building healthcare, industrial, education and civic projects in buildings that cannot close. The first site built on our shared Sanity boilerplate, which took it from empty repository to live domain in a day.

35Pages built

16Photographs generated and directed

1 dayEmpty repository to live domain

Thirty-five pages, twelve project case studies and six sector pages, on a content model shaped around how a contractor is actually judged. Every photograph was generated and art-directed for this site rather than licensed, so none of it appears on a competitor's.

Six sector pages carrying each sector's real constraints, not swapped adjectives
Twelve project studies with size, contract value, delivery method and outcomes
A Sanity Studio with five tabs on every page, including live Search Console data
Consent enforced before anything non-essential loads, with GPC honoured
Routing derived from one config file, so the Studio and the site cannot disagree